Demand management is a comprehensive, cross-functional process that ranges from market sensing and sizing, understanding customers, forecasting and adjusting demand to market, demand capturing and analytics.
Effective demand management involves forecasting an unconstrained market demand for various products based on historical and dynamic real-time data of various causal factors. This forms a vital input to Supply Planning to effectively arrive at a feasible plan
Efficient Demand Management will save the business from supply imbalances such as stock dry-out, inventory overflow and uneconomical buy/sell scenarios.
Read further to know more about:
- Key factors for Demand Management
- Demand Planning Process
- Challenges in Demand Management
- iOG offering for Demand Management